We believe in performance.
Whether you're working, training, or gearing up for your most important day - trust in your gear. It starts with Sweetfeet, From The Ground Up.
Buy a pair, give a pair
No Cold Feet
Socks are the #1 most requested clothing item at shelters across America. This fall and winter, every pair you buy, we match and donate directly to the Bowery Mission.
So 1 less New Yorker has to worry about where a fresh, warm, new pair of Sweetfeets are coming from this winter.
Buy a pair, give a pair. Every pair matched. Donated to the Bowery Mission
#1
The need
Socks are the most requested clothing item at shelters across America.
From September 21st through the fall and winter months, every single pair we sell gets matched and donated directly to the Bowery Mission.
How it works
Pair for pair.
-
01
You buy a pair
Any Sweetfeet socks, online, main shop, or through wholesale.
-
02
We match it, pair for pair
A 3-pack means three pairs donated.
-
03
Straight to the Bowery Mission
Donated directly to New Yorkers who need them this winter.
Pairs donated since 9/21/2026
409
Last updated 9/25/2026
Matched and donated to New Yorkers in need.
Shop a pair, give a pair
Every single pair of socks below is matched and donated.
Long runs
Black Sweetfeet Performance Compression - Mid Crew Sock (3 Pairs)
$32.00+3 pairs donated
Add to cart →FAQ
Frequently asked questions
Which socks count toward the match?
Every pair of Sweetfeet socks we sell, online or at the pop-up.
Does a 3-pack count as three pairs?
Yes. A 3-pack means three pairs donated.
Where do the donated socks go?
Directly to the Bowery Mission, for New Yorkers who need them this winter.
How long does No Cold Feet run?
From September 21 through until December 31st 2026.
Do pop-up purchases count?
Yes. Every pair bought in store, online, or through our wholesale option will count towards the total.
Get 10% off your first order
Plus first access to drops, pop-up updates and No Cold Feet donation milestones.