careers at SweetFeet

Build the company, don't just work at one.

Sweetfeet is a New York performance sock and lifestyle brand. We believe true performance starts with us, From The Ground Up.

Below is the role we're hiring for right now.

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Head of Operations & Growth

Full time  ·  New York City  ·  Hybrid, in office  

About the role

Sweetfeet is looking for a Head of Operations & Growth to own the end-to-end execution of collection releases and to build the channels that will define the business's next phase of growth.

This is a hands-on, high-ownership role for someone who wants to build a company — not simply work at one. Sweetfeet will be New York's leading performance sock company and lifestyle brand. We're looking for an experienced, high-level operator to join our growing team.

What you'll own

Collection releases & timeline ownership

• Own every collection and drop end-to-end — from production timeline and sample approval through inventory receipt, site launch, and post-drop fulfillment — ensuring nothing slips.
• Build and maintain the master drop calendar, working backward from launch date to set firm deadlines for production, photography and content, site setup, and marketing readiness.
• Proactively flag risks to a drop's timeline — vendor delays, QC issues, site and inventory readiness — early enough for leadership to make trade-off decisions, not after the fact.
• Coordinate across manufacturing, content, and marketing so every function is synced to the same launch date and nothing launches half-ready.
  

Operations & fulfillment

• Manage inventory planning and allocation across DTC and wholesale channels, ensuring adequate stock for drop launches without overcommitting working capital.
• Serve as the primary point of contact for Sweetfeet's supply chain and manufacturing partners, managing production timelines, quality control, and import and logistics coordination.
• Own day-to-day fulfillment operations, including order processing, shipping timelines, and customer experience from purchase to delivery.
  

Wholesale & retail channel growth

• Identify, evaluate, and help execute opportunities for Sweetfeet to enter physical retail — independent boutiques, specialty running and athletic stores, and larger retail partnerships where applicable.
• Expand and deepen wholesale relationships: identify new accounts, negotiate terms, and scale our existing run-club and athletic-club partnerships into larger or repeatable revenue streams.
• Ensure that as new channels are added, the operational backbone — inventory, fulfillment, vendor relationships — can scale to support that growth without compromising existing DTC and wholesale performance.

Cross-functional coordination

• Partner with the founder/CEO and content team to align operational capacity with drop calendars, marketing campaigns, and brand initiatives.
• Coordinate with finance and accounting on inventory cost tracking, vendor payments, and margin reporting.
  

This is a build-and-operate role. The expectation is not just to maintain what exists, but to actively expand where and how SweetFeet sells.

What we're looking for

• 4+ years of DTC or e-commerce experience.
• Hands-on Shopify experience — you've run a online storefront
• A track record in retail or wholesale channel growth
• Athletic apparel industry experience is a significant plus

Compensation & Ownership:

Base salary. To be discussed.

Annual performance bonus
Eligible to earn up to 10% of base salary annually, measured at year-end against the following weighted scorecard:

Vested equity opportunity
This role is eligible for a vested equity opportunity in SweetFeet, intended to reward long-term commitment and the value you help create as the company grows. Full details are provided as part of a formal offer.

How to apply

Send a résumé and a short note to sf@sweetfeetnyc.com with Head of Ops in the subject line. In place of a cover letter, tell us about a launch, drop, or shipment you owned end-to-end — what slipped, and what you changed so it wouldn't slip again.

SweetFeet is an equal opportunity employer. We consider all qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.