Content Creator & Social Media Manager

ABOUT THE ROLE:

Sweetfeet is hiring a Content Creator & Social Media Manager to own how the brand shows up every day — from reel shots at a 7am run club to the imagery carrying a full collection launch. This is a creator's role: you hold the phone, cut the edit, design the graphic, and work hand in hand with our social team to bring it life.

WHAT YOU'LL OWN
— Concept, shoot, and edit short-form video for Instagram Reels and TikTok on a consistent daily cadence.
idea through published post.
— Film and edit on iPhone, with a real feel for hooks, pacing, captions, sound, and the first two seconds that decide
whether a video works.
— Design the assets the business runs on — campaign graphics, email creative, size and fit charts, packaging
inserts, event signage, paid social variants.
— Build content once and adapt it per channel: Instagram, TikTok, email, the Shopify storefront, paid social, and
wholesale partner assets.
— Own the content plan for every drop — teasers, launch day, restock moments — and shoot on location at run
clubs, races, pop-ups, and studio days.
— Run the channels day to day (comments, DMs, UGC, creator partnerships) and report weekly on reach, follower
and email list growth, and social-attributed revenue in Shopify.

WHAT WE'RE LOOKING FOR
— Two or more years creating content for a brand, a creator, or yourself, with a portfolio of short-form video you
personally shot and edited.
— Genuine fluency filming and editing on iPhone, plus real graphic design capability in Adobe, Figma, or Canva —
layout and typography, not templates.
— Native command of Instagram and TikTok — what performs, what is about to feel dated, and why.
— Self-directed. You will be given a direction and a calendar, not a shot-by-shot brief.
— Based in New York City, and up for early mornings, evenings, and occasional weekends around races and run
clubs.

COMPENSATION
$20 – $30 per hour, based on experience and portfolio, capped at 10 hours per week. Includes a full product allowance across every drop and a monthly gear and content-production stipend.
HOW TO APPLY
Send a résumé and portfolio to sf@sweetfeetnyc.com with Content in the subject line. In place of a cover letter,
send three links: a video you shot and edited yourself, a graphic you designed, and an account you think does this
well that we probably haven't seen. Applications without samples aren't reviewed.
Sweetfeet is an equal opportunity employer and considers all qualified applicants without regard to any protected characteristic.